Challenge:

VRAI approached Digital Style House to take over their entire social media strategy and to help the brand appeal to a more Gen-Z audience that was starting to buy engagement rings. They also wanted a new elevated look that was more dynamic and engaging with more relevant content and formats for the demographic that would grab attention away from other similar brands in the space.

Outcome:

Digital Style House revamped VRAI’s content strategy in order to position them as more of a luxury lifestyle brand than a jewelry brand. We emphasized content around fashion and travel and how the brand added value to people’s daily lives. We created new segments on luxury experiences around the pieces and vignettes of storytelling of men and women choosing VRAI as the brand for their special moment. In order to market their extensive collection, we created reels with an educational focus to help our audience learn about diamonds in general as well as VRAI’s unique process and brand mission.

Since taking over the account, VRAI has increased engagement and reach and has grown 120,000 new followers under management. We continue to surpass expectations and establish the brand as the go-to choice in engagement rings.

Services:

• Social Media Management